The OCC Model
Ownership
At RMG, we believe the most powerful programs are those our clients truly own. We build every event and platform from the ground up, branding each with our client’s name, identity, and values.
While artists, markets, and venues may evolve, the events and programs themselves remain the property of our clients—allowing them to build lasting equity in their marketing investments.
Customization
As the entertainment landscape has grown more competitive and crowded, differentiation has become essential. Effective entertainment marketing must be designed specifically for each brand and its target audience.
RMG develops fully customized programs tailored to our clients’ precise objectives—from timing and priority markets to tightly defined demographic and psychographic targets. We never apply a “one-size-fits-all” solution. Instead, we design program concepts, talent strategies, and content platforms that meet the exact specifications of each individual brand.
Continuity
Long-term brand growth and sales success in lifestyle and experiential marketing come from commitment and consistency. Continuity drives cost efficiency, strengthens consumer recognition, and delivers lasting impact.
When music and event marketing proves effective for a brand, staying the course is essential. Shifting between disconnected strategies can dilute messaging and confuse consumers. RMG has successfully created and managed multi-year programs for a wide range of clients—delivering consistent messaging, credibility, and sustained results over time.