Cracker Barrel Latin Tour
Cracker Barrel Latin Tour
Integrated Cracker Barrel into core Hispanic markets and established programs to give Cracker Barrel a brand foothold within the Hispanic community
Created pre-event job fairs for local restaurant job opportunities to fill management and front of store positions
Raised funds for local children’s charities in each market establishing a relationship within the market as a partner for local causes
Partnered with local radio and print outlets to market and promote Cracker Barrel’s goodwill within the Hispanic community
On stage client messaging by artists and local radio personalities
Extensive social media posting on Twitter and FB by artists and media partners before and after the event
Contests and promotions through local and social media for free tickets, meals and merchandise at local restaurant locations
Raised tens of thousands of dollars in each market for local children’s charities
Created long term goodwill and partnership opportunities within the Hispanic community