Revolver Marketing

The Big Burger Flavor Battle was a premiere nationwide search for the country’s best DJ by promoting the bold flavors of McDonald’s burgers (Big Mac, Quarter Pounder with Cheese and Angus burgers) using music as a marketing driver.

The program showcased the art of DJ-ing utilizing premier DJ’s expertise in mashing classic Motown tracks with current hits. The 6-week program ran on-line at www.365Black.com and through in store promotions.