Clairol Herbel Essences

Clairol Herbel Essences

herbal-essences2Partnering with Westfield Malls, we built a 12-market summer music and lifestyle mall tour called “Summer Blast” sponsored by Clairol Herbal Essences.

Local market radio stations co-presented the outdoor event in every city which featured 3 emerging pop/dance artists from Sony Music Entertainment.

In addition, a Clairol Hair Salon with beauty and cosmetic makeovers, was created for all attendees to sample Clairol products and beauty care.

Levi’s Stores also participated by signing on as the lead retail partner by creating an on- stage fashion show prior to the concert event. Lipton Iced Tea provided onsite beverage sampling from their mobile truck during the entire event.

As an added bonus, Clairol branded compilation CD’s featuring 2 tracks from each of the performing artists, were handed out as prizes. The CD’s were also available with purchase of all Clairol Herbal Essences products at local retail partner locations.