General Motors/Chevrolet National “Cobalt” Brand Launch

General Motors/Chevrolet National “Cobalt” Brand Launch

 

The Chevy Cobalt was one of the most successful American new model car launches in many years. The prime target demo for the Cobalt is young adult drivers (18-24) and so RMG designed and executed a major promotion and event marketing program at several of the largest Spring Break locations throughout the US.

The local campaigns featured free concerts by top emerging bands, test drive programs and a whole range of beachside entertainment activities all produced by RMG and sponsored by Cobalt.