Johnson & Johnson’s Clean & Clear National Music Campaign

Johnson & Johnson’s Clean & Clear National Music Campaign

For Clean and Clear’s re-launch of its Morning Burst teen/ young adult focused skincare line, RMG spent many weeks searching throughout North America for the ideal young female singer songwriter to write and perform a brand new theme song for this national media and promotion campaign.

After auditioning dozens of artists, RMG found Nashville based Shanna Crooks, newly signed to Atlantic Records and Sony Music Publishing. Shanna wrote and recorded “Waking Up To Love” which immediately became the “theme song” for the Morning Burst product line , and itself sold over a quarter of a million downloads on iTunes. In addition, Shanna participated in a major national press and PR brand campaign, which included a wide range of personal appearances on national TV. Watch the spot here:

Wakin’ Up To Love