Kohler Bonnaroo Partnership

Kohler Bonnaroo Partnership

The_Bold_Look_of_Kohler.svgKohler was the “official shower company” of the 2015 Bonnaroo Music and Arts Festival in Manchester, TN. RMG created the program and was the marketing and promotion partner for the campaign.

Reaching over 90,000 music fans every day during this legendary 4-day festival, all 600+ showers on site were outfitted with the latest Kohler shower heads including their newest bluetooth integrated music Moxie shower experience.

With 90 degree temperatures, the shower areas were bustling with fans desperate for relief from the heat.  Contests, prizes, and social networking campaigns were core to
the onsite campaign which reached well beyond the festival grounds weeks after the event.